Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08810_Field_TCGG T575.txt

Text File | 1996-04-10 | 678b | 11 lines

     which gave it appeal to the bourgeois groups among
     whom it was a favorite. It was very much like account
     keeping. The merchant not only deals in wares, but he has
     a way of keeping record of them which levels all sorts of
     items to the pages of an account book. Here the most
     diverse products are mingled on an equal footing—wool,
     wax, incense, coal, iron, and jewels—although they have
     nothing in common except commercial value. To handle a
     merchant’s wares in terms of his account books, one
     need not trouble oneself with the nature of the wares.
     One has to know only the principles of accounting.